ONE SIZE FITS ALL?

The main advantage of digital vs offline advertising is our ability to customize audience, message and media with way higher accuracy and flexibility compared to offline advertising. Let us tailor the perfect digital advertising campaigns for you, relevant to your specific objective.

AUDIENCE

  • Household Income?
  • Specific Interest?
  • Location ?
  • Gender ?
  • Age ?

NO!!! These are the basic demography of your target market, when that target market matures at a different stage, they should then again be divided into difference audience group so we can customize message and media relevant to them. We are not talking about Sales Funnel, it is about Marketing Hourglass. Call us to know more.

MESSAGE

Would you prefer to be wished general happy birthday or with your age in it? Well it comes back down to your age doesn’t it? Some age are sensitive and we prefer a general happy birthday and some age is pivotal thus we prefer with the age like happy 17th birthday and happy 70th birthday. Same with online advertising, some takes the easy way out and do a general message for all while customized message for each audience is the key to perform.

Which would
sell better to
coffee lover?

Which would
sell better to
toddler moms?

MEDIA PLACEMENT

Would you prefer to be wished general happy birthday or with your age in it? Well it comes back down to your age doesn’t it? Some age are sensitive and we prefer a general happy birthday and some age is pivotal thus we prefer with the age like happy 17th birthday and happy 70th birthday. Same with online advertising, some takes the easy way out and do a general message for all while customized message for each audience is the key to perform.

We practice what we preach, see how we tailored our messages to our target audience and their corresponding landing page.

This video is targeted to new advertisers or those who have given up on digital advertising. Generally they have shorter attention span and adverse to long texts. Thus the landing page contains more picture than text and goes through the basics of digital advertising.

This video is targeted to you, advertisers who had succeed but still hope to do better. Generally you understand digital advertising, trying to get agency to double the result or feel that your expertise have far exceed your current agency. If this is not you, please see our other more relevant video and landing page.

This video is targeted to expert advertisers who have done very well and hope to maintain result albeit the definite change in market. Generally they understand choosing the right tools among the available is equivalent to finding needle in haystack. Thus the landing page discuss more about best practice and how to optimize in the ever changing market.