This video is targeted to new advertisers or those who have given up on digital advertising. Generally they have shorter attention span and adverse to long texts. Thus the landing page contains more picture than text and goes through the basics of digital advertising.
5 TYPES OF CLICK BAIT TO AVOID
( Number 4 is the hardest!!! )
By stating that there are 5 or how many number of points within the headline sends signals that the content withing the landing page is straight forward and implies that it is likely to contain facts instead of opinion. For example : “5 types of click bait to avoid”
State a topic or a public figure that many people hate or love, proxy your message and piggy back on that to convey what your audience would likely like to learn more about. For example : “5 types of click bait to avoid”
Verb as purpose
Clearly we are all busy and only want to read article that is useful to us. Therefore we will be more likely to click on articles that states a verb thus giving a sense that the article contains actionable idea or suggestion. For example : “5 types of click bait to avoid“
By stating a number within the list to be the most ___ , our audience may be tempted to know our opinion and often than not maybe even having the tingle to prove us wrong. For example : “5 types of click bait to avoid – no.4 is the hardest!!!“
Fear of Missing out
Giving sense of urgency and pointing out what may happen if our audience choose to skip and not continue to our landing page. For example : “read now and stop wasting time on click baits forever“
This video is targeted to you, advertisers who had succeed but still hope to do better. Generally you understand digital advertising, trying to get agency to double the result or feel that your expertise have far exceed your current agency. If this is not you, please see our other more relevant video and landing page.
This video is targeted to expert advertisers who have done very well and hope to maintain result albeit the definite change in market. Generally they understand choosing the right tools among the available is equivalent to finding needle in haystack. Thus the landing page discuss more about best practice and how to optimize in the ever changing market.