IMPACT OVER FACT?

Do we really have to choose between impact and fact? Do we have to lie to get the attention from our target audience? No. We can give them fact with a visual full of impact. We just have to be creative and highlight from a specific perspective, getting audience in the mood to hear our message.

UNDERSTAND YOUR AUDIENCE

What appeals to your audience depends on many factors, their gender orientation and time of day are 2 of the many factors to consider.

WOULD YOU CLICK THIS AD?

During office hour? After office hour?

Never?

WOULD YOU CLICK THIS AD?

During office hour? After office hour?

Never?

SIZE DOES MATTER. REALLY.

Some likes it long and some likes it thick, Facebook prefers tall 5:4 for feed and 16:9 for story, while YouTube prefer wide 9:16 and GDN just likes it all.

PICTURE WORTH 1000 WORDS?

See how words are still driving clicks that some may even say it is click bait. Click here to read the full article “5 types of clickbait to avoid”

We practice what we preach, see how we tailored our messages to our target audience and their corresponding landing page.

This video is targeted to new advertisers or those who have given up on digital advertising. Generally they have shorter attention span and adverse to long texts. Thus the landing page contains more picture than text and goes through the basics of digital advertising.

This video is targeted to you, advertisers who had succeed but still hope to do better. Generally you understand digital advertising, trying to get agency to double the result or feel that your expertise have far exceed your current agency. If this is not you, please see our other more relevant video and landing page.

This video is targeted to expert advertisers who have done very well and hope to maintain result albeit the definite change in market. Generally they understand choosing the right tools among the available is equivalent to finding needle in haystack. Thus the landing page discuss more about best practice and how to optimize in the ever changing market.