SEM effectively leverages search engines such as Google, Yahoo, and Bing to advertise your brand and ultimately grow your audience. In a streamlined manner, SEM can be explained as purchasing traffic for increasing brand?s web presence mainly by bidding for search terms or keywords to ensure top placement for your ads at Search Engine Results Page (SERP). The higher the bid is, the higher your website rank is on the search engine.
SEM makes sure your Ad is ready on Google Adwords, which is one of the most effective and right ways to get your name out there as 90% Internet users always start with a search engine. You will get charged per click on your ad, hence the name Pay-per-Click (PPC) advertising is born.

Our Methodology
Extensive Keyword Research and Analysis
Before we begin any campaign, we run through an extensive keyword research to find the key terms and words most suited and optimal to your brand and campaign.

Bid Management
Our dedicated SEM team monitors your SEM campaign on a daily basis and adjusts bids based on our key performance metrics in order to maintain specific ad positions and optimize for conversions.

Google Guidelines Compliance
As part of our standard operating procedure, we employ best practices forSEM to deliver maximum results for your brand campaign, allowing for enviable, consistent ad results.